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Tag Archives: translation

5 Essential Considerations for Transcreation

Transcreation is the action of possessing the same idea, tone and feeling of the material in the intended language, and is one of the services provided by ClariVita. Transcreation should be considered when you are adapting resources for a universal audience. It is also helpful when you wish for your message, brand or your “voice” to be understood, as in marketing or advertising, websites and publishing materials. Here ClariVita shares …Read More

Hispanic Chamber of Commerce-ClariVita in the Community

One of ClariVita’s core values as a company is ‘To be generous to our clients and the communities we serve’.  One of the ways ClariVita’s management team strives to fulfill this ideal is through their active involvement in the Hispanic Chamber of Commerce of Metro Orlando. Cy Cawthorn, ClariVita’s Director of Business Development and Operations, is the current President of the Downtown Leads Group through the Chamber. The purpose of …Read More

Passion + Vision Are What Drive This Entrepreneur

Ask Mara Cawthorn what drives her as an entrepreneur. She’ll tell you it’s a healthy dose of passion + vision that has helped her earn success in business. A Passion For over twenty years now, Mara Cawthorn has devoted her professional career to the language service industry.  Born and raised in Argentina, she graduated with a BA Degree from the prestigious Córdoba National University of Languages in Argentina, majoring in …Read More